Marketing Series

Marketing Bloggers UK

I have been working in Sales and Marketing for nearly 20 years. By day, I am a Marketing Manager in the travel, tourism and food industry. My Marketing Blog Series is where I share my wisdom (well, the tools I use day to day), as well as emerging trends and marketing strategies.

Are you hoping to take your business or blog to the next level? Are you struggling with a particular aspect of your marketing plan? When you run out of ideas, or if your brand needs a spruce up, then, here are some marketing blogs to read.

Marketing SEO and Copy Writing

Ever go to write a caption or blog to drive traffic and *blank*? Copywriting is a key part of any businesses online marketing presence. Copy speaks to your audience, sells products and boosts your SEO.

How I do keyword research

Roll up your sleeves and learn all about how to conduct keyword research to find the best keywords for your business.

Is Google image search the key to your SEO strategy?

If using the Google Image Search is not already part of your SEO strategy, get ready to rectify it!

Important keyword facts you should not overlook

Keywords are an important aspect of marketing your business or your blog, but there are some vital things to consider.  

Social Media Marketing

Your social media accounts should instantly convey your brand identity. Creating the perfect logo, colour scheme and feed layout is crucial for making an impact. Everyone wants 10,000 followers but I’m sure you’d prefer 10,000 sales. Social media is a game, if you can learn the rules, then you can win.

How to make money on Instagram

If you are a content creator, blogger or influencer, you might be thinking how do people make money on Instagram?

white smartphone

Influencer Marketing and Fake Followers

Influencer marketing continues to be a viable solution for marketers. Time to think outside the box.

How to create an Instagram Stories Style Guide

A Style Guide for all of your social media channels, will help visitors can put you and your brand together. 

Use your social media to create more buzz

Social media is a great way to promote your business and create online excitement. It is one of the cheapest instant marketing tools.

How to become a social influencer in 10 steps

I have broken down the steps and things to consider when raising your online social profile.

How to successfully promote on social media

the ever-changing world of digital marketing, offers many different ways to promote your business

The ASA reveals widespread failures in Influencers

The ASA reveals widespread failures in influencers

The (ASA) has revealed the widespread failure of influencers to disclose advertising. About time, in my opinion! 

The ASA name and shame influencers who repeatedly break the rules

The ASA name and shame influencers who break the rules

A page on the ASA’s website has been set up to highlight social media influencers who continue to break the rules. 

Digital Strategy and Planning

Plan, plan, plan, It’s all in the planning. Not sure where to begin or you need to execute your next big business campaign? Generate campaign ideas you just need someone to think outside of the box.

How goal setting can benefit you

Goal setting has allowed me to achieve success. I’m not talking world domination, but day to day accomplishments.

Blogging

Blogging has grown in popularity, and many people have created businesses from blogging all on their own. Businesses should also harness the power of blogs, to attract their target market and so they can be found.

How do you become a blogger?

Whether it’s a hobby, therapy or your profession, there’s so much that goes into blogging.

I’m an award winning blogger

For the second year running, I have won the Best Feature Blog at the House 21 Awards. Have you got what it takes?

Have you heard the one about the marketing blogger?

Laughter really is the best medicine! I have put together some of the best jokes which marketers and bloggers are going to love.

Listen to me on House 21’s podcast

House 21 – the home of female bloggers – has a weekly podcast. The host Melanie, and the guest blogger, discuss three blog posts.

10 tips for overcoming writer’s block

Most writers will have trouble with writer’s block at some point in their lives, but there are some things you can do.

turned off laptop computer

Do you find it hard to make time to write blogs?

We all know that consistent content is critical to engaging and retaining our tribes. It can be challenging to fit it all in.

What to include in blog media kit

It is important to have a solid brand when approaching brands or working with other companies.

Make money with Top Cash Back

Some of you may worry that it’s an internet scam, but you can earn money back on your online purchases.

blogging has changed my life

How blogging has changed my life

Blogging has been a part of my life for some time. It is not always easy; it takes time, skills and patience.

The Marketing Mix

There’s more to marketing than digital and social media. There’s a lot of focus on digital and social in this modern era, but advertising, PR, broadcasting, print, mail, outdoor and outreach shouldn’t be forgotten from the marketing mix.

My favourite Christmas adverts of all time

Love them or hate them, Christmas adverts have become a tradition as inescapable as mistletoe and mulled wine.

World Creativity and Innovation Day

Sometimes all it takes is some creativity to change habits and old problems, to help you reach those goals. It’s time to get innovative.

black and red typewriter

Are press releases still relevant?

How can you still get free publicity in the commercially driven industry?

It’s good to suck

Are you a cake-baking flop? Useless at sport? Embrace it! There’s a whole lot of magic in being mediocre. 

 

Working from Home, Lockdown and Furlough

Oh COVID-19! Thank you for bringing new words into our vocabulary. Who knew furlough was actually a word? Working from home, stuck at home in lockdown and firebreaks, and talking about a global pandemic and unprecedented times.

Supporting the We Make Events Campaign

Thousands of professionals, entertainers and artists are struggling to make ends meet or fear paying bills when furlough ends.

Fearing for the future with extended furlough

Although I do love a whinge, I do try to remain positive, but I fear for the future even after furlough.

My work from home playlists

Most of the UK is working from home since Coronavirus has hit. There’s music for different moods and boost creativity.

Letters from Cardiff in Lockdown

We Are Cardiff is a popular blog page about the city, its people and its culture. They have invited people to write.

Staying social whilst distancing

Writing brings us closer together, and helps us to stay connected.  Technology is enabling us to keep in touch.

Women in Marketing

Women in marketing are inspiring to say the least. Female excellence radiates throughout the marketing industry. It turns out marketing is the preferred occupation of many aspiring businesswomen. But the attraction extends far beyond traditional perceptions. And strong quantitative skills, a good education, and a strong role model can help convert that attraction into professional success.

Is it time to ditch the power suit?

When it comes to work, ‘acting like a man’ has long been seen as the secret to smashing it and getting ahead.

7 things successful women are thinking

7 things successful women are thinking

What steps are you going to take, to increase your successes? How can you change your mindset, creativity and intentions?

Motivational speeches by women to inspire you

Women have always had to fight to be heard. To be taken seriously. For equality. Listen to these wise women.

Tips for the overworked professional

Are you suffering from job burnout? Here are some of my relaxation tips to help get your mind refocused and off work.

Why we all need to be more curious

We should indulge our curiosity! It turns out that unleashing your inquisitive side offers some serious wellbeing. 

Networking and Events

Attending events and making acquaintances through networking is of paramount importance. When attending networking events gets your brand noticed and visible. The more events you participate in the better known your business becomes.

5 simple ways of overcoming shyness before networking

Even the most self-confident among us can get nervous, especially if you are shy or under-prepared.

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Marketing blogs to follow

Want more ideas and inspiration. Here are some Marketing Blogs UK that I love to read to keep on top of the current industry trends.


Elsewhere on the blog…

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