Some of the top most searched questions online ask what veganism is and the argument for and against cutting out animal products. Becoming a vegan is one of the fastest growing lifestyle movements in the country. The realisation struck me when having a conversation with a friend the other evening: when I mentioned I was trying to eat vegan meals a few times a week, this friend, a committed environmental campaigner, grimaced. She was uncomfortable. That word, vegan, has become a dirty word.
