Marketing Series: Influencer Marketing and Fake Followers

What is influencer marketing? The trend has been on the rise for the last few years, with more brands buying into the ambassador advertising model. The social media marketing involves endorsements from people, bloggers and organisations who possess an expert level of knowledge and social influence in the respective field.

Even though influencer marketing is a relatively new strategy, it continues to be a viable solution for marketers. Especially, those who are willing to think outside the box when building trust with their target market.

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Marketing Series: How to create an Instagram Stories Style Guide

No matter how dedicated you are to running your company’s Instagram account, you can not be there all of the time.  There will be times when you are on holiday, away from Wi-Fi, or just simply are unable to post.  There are even times when it is difficult to post for your personal or blog profiles.

If you can pass responsibility over to another team member, or are looking to get some consistent brand identity to your page, an Instagram Story Style Guide will help you with this.

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Marketing Series: 10 tips for overcoming writer’s block

Most writers will have trouble with writer’s block at some point in their lives.  Currently, I have a list of ideas that I would like to explore but have been uninspired to write about them.  When consulting the internet, I was informed that possible reasons for writer’s block could include fear anxiety, a life change, the end of a project the beginning of a project and well… almost anything.  It only leaves us feeling frustrated.

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Marketing Series: Do you find it hard to make time to write your blogs?

If you are a professional blogger, you will know running a business is hard work.  For those who do it as a hobby or are aspiring to write full time often find it challenging to fit it all in.

It is fun – or it should be.  Remember why you started to do it; you love to write and be creative.  It should not be a chore.  Could it be you are putting too much pressure on yourself?

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