Marketing Series – How I do keyword research

We are always being told that keywords are important to your website’s SEO success. It is true, and they can help you be found online, as well as boosting your organic ranking. It’s time to dive in and research your own. Roll up your sleeves and learn all about how to conduct keyword research to find the best keywords for your business.

apple devices books business coffee
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Staying Social while Distancing

We are either in isolation or in our own kind of lockdown. With fewer colleagues at work, if you are still in the ‘office’, and less social interactions, technology is enabling us to constantly talk to each other. Lots of communication happens through writing, and it is now normal to send and deal with an onslaught of messages every day. All of this writing brings us closer together, and stay connected.

woman in gray sweat shirt sitting beside window
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Marketing Series: Are Press Releases still relevant?

For those working in marketing or public relations, you will know it has become a sorry state of affairs, press releases are now commercially driven. So many times they will be passed to the sales team.  How can you still get free publicity in the commercially driven industry?

Newspapers and press releases