Are you a cake-baking flop? Useless at sport? Embrace it! There’s a whole lot of magic in being mediocre. The freedom to suck, but enjoying it anyway, is something to be celebrated. In a world where there is so much pressure to succeed, embracing mediocrity is refreshing.
We are either in isolation or in our own kind of lockdown. With fewer colleagues at work, if you are still in the ‘office’, and less social interactions, technology is enabling us to constantly talk to each other. Lots of communication happens through writing, and it is now normal to send and deal with an onslaught of messages every day. All of this writing brings us closer together, and stay connected.
For those working in marketing or public relations, you will know it has become a sorry state of affairs, press releases are now commercially driven. So many times they will be passed to the sales team. How can you still get free publicity in the commercially driven industry?
If using the Google Image Search is not already part of your SEO strategy, get ready to rectify it! It is something that has been on digital marketers’ radar for some time, but it is about to become increasingly more critical to search engine optimisation.
Imagery has always been relevant in paid media, from print to social media advertising and even display adverts. With Google introducing more advert types to exploit, imagery is becoming more prevalent. Instead of relying on image optimisation techniques, we are being encouraged to think differently about the image search, including allowing users to find your content through Google Images.