We are either in isolation or in our own kind of lockdown. With fewer colleagues at work, if you are still in the ‘office’, and less social interactions, technology is enabling us to constantly talk to each other. Lots of communication happens through writing, and it is now normal to send and deal with an onslaught of messages every day. All of this writing brings us closer together, and stay connected.
For those working in marketing or public relations, you will know it has become a sorry state of affairs, press releases are now commercially driven. So many times they will be passed to the sales team. How can you still get free publicity in the commercially driven industry?
If using the Google Image Search is not already part of your SEO strategy, get ready to rectify it! It is something that has been on digital marketers’ radar for some time, but it is about to become increasingly more critical to search engine optimisation.
Imagery has always been relevant in paid media, from print to social media advertising and even display adverts. With Google introducing more advert types to exploit, imagery is becoming more prevalent. Instead of relying on image optimisation techniques, we are being encouraged to think differently about the image search, including allowing users to find your content through Google Images.
What is influencer marketing? The trend has been on the rise for the last few years, with more brands buying into the ambassador advertising model. The social media marketing involves endorsements from people, bloggers and organisations who possess an expert level of knowledge and social influence in the respective field.
Even though influencer marketing is a relatively new strategy, it continues to be a viable solution for marketers. Especially, those who are willing to think outside the box when building trust with their target market.