Pop-ups are a necessary evil on the internet. While they’re designed to interrupt us from what we’re doing, they can be used to display all kinds of important information.
Nowadays, almost all websites use some form of pop-up. As a website owner, there could be many useful pop-ups worth triggering on your site. This post explores 10 different types of pop-up to consider.
Cookie consent
A cookie consent pop-up is mandatory on any site that accepts EU visitors due to GDPR laws. It appears immediately upon visiting a site. With other countries bringing in similar laws, it’s become common practice for all sites to have cookie consent pop-ups. This pop-up typically gives visitors the choice to accept or reject cookies – with some sites even allowing visitors to customise their cookie preferences in detail.
Mailing list sign-up
This pop-up can be used to prompt visitors to sign up to your email mailing list. It is a great way to build subscribers and is commonly found on blogs. You can trigger this pop-up to appear straight away, however it is often more effective to delay it as to only target engaged readers.
Promotional offer
Got a sale on? Or perhaps you’ve just launched a new product? Pop-ups can be a great way to alert customers of new stock or limited time discounts. This pop-up can be triggered at any time you feel is right – you could grab visitors straight away or let visitors browse first.
Survey request
When conducting surveys, you can use website pop-ups to encourage visitors to complete these surveys. This could be a general survey aimed at all consumers, or you could target a survey pop-ups specifically at customers after they’ve made a purchase.
Donation request
We’ve all seen the donation pop-ups on Wikipedia. If you run a charity or non-profit organization, a similar pop-up could be worth adding to your site to help encourage donations. This could be a full-screen pop-up or partial screen pop-up.
Instant chat
Encourage visitors to ask any questions they may have via an instant chat box by activating a pop-up in the bottom-right corner of the screen. This is a common feature on many business websites. You or a customer service agent can answer any questions manually, or you can build a chatbot and let AI answer any enquiries that visitors have.
Age verification
Any site that sells age-restricted items or contains age-restricted content must have an age verification pop-up. This should be triggered as soon as a visitor arrives on your website and visitors should not be able to proceed until they have verified their age (some sites ask visitors to put in their date of birth).
Incomplete form
When completing a form, it could be important for visitors to fill out all fields before proceeding. If a field is left incomplete, you can trigger a pop-up to tell visitors this. Pop-ups can also be used to confirm that a visitor is happy with all the details that they’ve included in a form before they submit it.
Cart abandonment
This is a useful pop-up for online stores to consider. If a visitor adds an item to their cart, but then goes to leave your website, you can trigger a pop-up to appear as they leave to alert them of the item in their cart. This could help to reduce shopping cart abandonment and encourage more sales.
Third-party adverts
Finally, it’s possible to allow third-party pop-up adverts on your website. These are some of the most annoying forms of pop-up, but they can be effective at getting you ad revenue. Such ads do not have to be full-screen ads and could simply cover part of the screen.
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