Marketing Series: Five simple ways of overcoming shyness before a meeting, networking or an event

I am not a shy person, and I am well practised to walk into a room and introduce myself to strangers.  I have been attending business networking meetings for work for years, and often have to meet suppliers or clients to discuss their needs.

However, even like the most self-confident among us, I can get nervous.  Especially when you are shy or under-prepared, you can feel like you are embarrassing yourself by fluffing your lines, experience dry mouth or come across as non-engaging.

Here are five things you can do to get you ready for that business seminar, or the next conference, networking meeting or an event.

Marketing Series: How to become a social influencer in ten steps

As a 30 plus something year old, the word social influencer does have a laughable quality to my ears.  Especially as children are now saying that when they grow up they want to be a YouTube star or Instagram Icon. Whatever happened to wanting to be a nurse, police officer, or flight attendant?

Saying that though, I have always worked in marketing and a social influencer is just the modern word for a brand ambassador.  And the same principles apply to millennial’s.  It would be disingenuous if it was made simple and easy, but I have broken down the steps and things to consider when raising your online social profile.

Marketing Series: How to successfully promote your business on social media

Whether you are a small business or a larger organisation, looking for ways to trim budges whilst boosting the bottom line are always front of mind.  The ever-changing world of digital marketing, offers many different ways to promote your business that will not require a significant financial investment, however, it may impact on your time.  Having simple tools in place, and established platforms, will allow you opportunities to speak to your clients and increase awareness or revenue streams.


Marketing Series: Your blog – what to include in Your Business Portfolio

Some blog as a hobby, or a way to express their thoughts and feelings in a safe place.  For some however it does become a source of income, so it is important to have a solid brand and business concept for approaching companies or when being contacted directly.

My blog is what I enjoy doing in my spare time, but I have been lucky enough to have been paid to write articles or given other thank you’s.  For my day job I work in marketing for a brand and am often approached by bloggers.  So many of these requests are lacklustre or unprofessional, so I thought I would put together some things to consider which will help showcase your abilities and services and build creditability and a persuasive business portfolio.