If using the Google Image Search is not already part of your SEO strategy, get ready to rectify it! It is something that has been on digital marketers’ radar for some time, but it is about to become increasingly more critical to search engine optimisation.

Imagery has always been relevant in paid media, from print to social media advertising and even display adverts. With Google introducing more advert types to exploit, imagery is becoming more prevalent. Instead of relying on image optimisation techniques, we are being encouraged to think differently about the image search, including allowing users to find your content through Google Images.

Continue reading ➞ Marketing Series: Could Google Image Search be the key to your SEO Strategy?

What is influencer marketing? The trend has been on the rise for the last few years, with more brands buying into the ambassador advertising model. The social media marketing involves endorsements from people, bloggers and organisations who possess an expert level of knowledge and social influence in the respective field.

Even though influencer marketing is a relatively new strategy, it continues to be a viable solution for marketers. Especially, those who are willing to think outside the box when building trust with their target market.

Continue reading ➞ Marketing Series: Influencer Marketing and Fake Followers

No matter how dedicated you are to running your company’s Instagram account, you can not be there all of the time.  There will be times when you are on holiday, away from Wi-Fi, or just simply are unable to post.  There are even times when it is difficult to post for your personal or blog profiles.

If you can pass responsibility over to another team member, or are looking to get some consistent brand identity to your page, an Instagram Story Style Guide will help you with this.

Continue reading ➞ Marketing Series: How to create an Instagram Stories Style Guide

Most writers will have trouble with writer’s block at some point in their lives.  Currently, I have a list of ideas that I would like to explore but have been uninspired to write about them.  When consulting the internet, I was informed that possible reasons for writer’s block could include fear anxiety, a life change, the end of a project the beginning of a project and well… almost anything.  It only leaves us feeling frustrated.

Continue reading ➞ Marketing Series: 10 tips for overcoming writer’s block