Marketing Series: Are Press Releases still relevant?

For those working in marketing or public relations, you will know it has become a sorry state of affairs, press releases are now commercially driven. So many times they will be passed to the sales team.  How can you still get free publicity in the commercially driven industry?

Newspapers and press releases

Marketing Series: Could Google Image Search be the key to your SEO Strategy?

If using the Google Image Search is not already part of your SEO strategy, get ready to rectify it! It is something that has been on digital marketers’ radar for some time, but it is about to become increasingly more critical to search engine optimisation.

Imagery has always been relevant in paid media, from print to social media advertising and even display adverts. With Google introducing more advert types to exploit, imagery is becoming more prevalent. Instead of relying on image optimisation techniques, we are being encouraged to think differently about the image search, including allowing users to find your content through Google Images.

Google Search

Marketing Series: Influencer Marketing and Fake Followers

What is influencer marketing? The trend has been on the rise for the last few years, with more brands buying into the ambassador advertising model. The social media marketing involves endorsements from people, bloggers and organisations who possess an expert level of knowledge and social influence in the respective field.

Even though influencer marketing is a relatively new strategy, it continues to be a viable solution for marketers. Especially, those who are willing to think outside the box when building trust with their target market.

instagram

Marketing Series: How to create an Instagram Stories Style Guide

No matter how dedicated you are to running your company’s Instagram account, you can not be there all of the time.  There will be times when you are on holiday, away from Wi-Fi, or just simply are unable to post.  There are even times when it is difficult to post for your personal or blog profiles.

If you can pass responsibility over to another team member, or are looking to get some consistent brand identity to your page, an Instagram Story Style Guide will help you with this.

Instagram on phone by a laptop