Whether you are a small business or a larger organisation, looking for ways to trim budges whilst boosting the bottom line are always front of mind. The ever-changing world of digital marketing, offers many different ways to promote your business that will not require a significant financial investment, however, it may impact on your time. Having simple tools in place, and established platforms, will allow you opportunities to speak to your clients and increase awareness or revenue streams.
Some blog as a hobby, or a way to express their thoughts and feelings in a safe place. For some however it does become a source of income, so it is important to have a solid brand and business concept for approaching companies or when being contacted directly.
My blog is what I enjoy doing in my spare time, but I have been lucky enough to have been paid to write articles or given other thank you’s. For my day job I work in marketing for a brand and am often approached by bloggers. So many of these requests are lacklustre or unprofessional, so I thought I would put together some things to consider which will help showcase your abilities and services and build creditability and a persuasive business portfolio.
Earlier this week I attended my first ever blogger event. I network for business for the day job, so I was not nervous about entering room of people I do no know, however I was nervous about how I would be perceived.
I found the Blogger Meets Brands on Eventbrite when looking for business events to attend for the day job. The event is run by Yasmin Kurt who’s blog and events company is called The Wonders Of. She may correct me on this; she started to blog when she went travelling to remember her adventures. When she returned home, she found herself in the Events industry working in London. When returning home to Wales she created the brand to bring her two loves together.