Marketing Series: Use your social media to create more buzz

We all know that social media is a great way to promote your business and create online excitement. It does not matter what type of business you have – with or without office space, a shop, an online store or if you sell products or services. Using social media to create more buzz is something all business owners, entrepreneurs or bloggers need to do. It is one of the cheapest and instant marketing tools to get the word out there.


Marketing Series: Five simple ways of overcoming shyness before a meeting, networking or an event

I am not a shy person, and I am well practised to walk into a room and introduce myself to strangers.  I have been attending business networking meetings for work for years, and often have to meet suppliers or clients to discuss their needs.

However, even like the most self-confident among us, I can get nervous.  Especially when you are shy or under-prepared, you can feel like you are embarrassing yourself by fluffing your lines, experience dry mouth or come across as non-engaging.

Here are five things you can do to get you ready for that business seminar, or the next conference, networking meeting or an event.

Marketing Series: How to become a social influencer in ten steps

As a 30 plus something year old, the word social influencer does have a laughable quality to my ears.  Especially as children are now saying that when they grow up they want to be a YouTube star or Instagram Icon. Whatever happened to wanting to be a nurse, police officer, or flight attendant?

Saying that though, I have always worked in marketing and a social influencer is just the modern word for a brand ambassador.  And the same principles apply to millennial’s.  It would be disingenuous if it was made simple and easy, but I have broken down the steps and things to consider when raising your online social profile.