Marketing Series: Your blog – what to include in Your Business Portfolio

Some blog as a hobby, or a way to express their thoughts and feelings in a safe place.  For some however it does become a source of income, so it is important to have a solid brand and business concept for approaching companies or when being contacted directly.

My blog is what I enjoy doing in my spare time, but I have been lucky enough to have been paid to write articles or given other thank you’s.  For my day job I work in marketing for a brand and am often approached by bloggers.  So many of these requests are lacklustre or unprofessional, so I thought I would put together some things to consider which will help showcase your abilities and services and build creditability and a persuasive business portfolio.