If using the Google Image Search is not already part of your SEO strategy, get ready to rectify it! It is something that has been on digital marketers’ radar for some time, but it is about to become increasingly more critical to search engine optimisation.
Imagery has always been relevant in paid media, from print to social media advertising and even display adverts. With Google introducing more advert types to exploit, imagery is becoming more prevalent. Instead of relying on image optimisation techniques, we are being encouraged to think differently about the image search, including allowing users to find your content through Google Images.
The new changes and full information will be rolled out later in 2019. It has been hinted at that images will be used for more transactional, educational and as a search tool for more people. Especially, as people are no longer just searching for photographs to include in their PowerPoint presentation.
People are already using the functions in place. Such as screenshotting an Instagram photograph and using Google’s Image Search function to find out the location or where the item of clothing is from.
How to optimise your pictures for Google Image Search
Optimise any text relating to the image
Make sure that the image is renamed to something relevant. For example, if it is a picture of a beef burger, call it ‘Beef burger’. Fill in an appropriate image title, ‘Something Restaurant Beef Burger’ write a comprehensive but transparent description, ‘Homemade beef burger in a bun, served on the outside seating at Something Restaurant in Cardiff.’
The keywords that you have researched for your blog post or web page should be included in the image description too.
Make sure you use an image that is relevant to the subject you are talking about in the blog post or page on your website.
Use your own image
Like with popular keywords, images that Google sees time and time again will be less likely to be found or on the first few pages.
Resize the image
If your image is too big in terms of megabytes, use free online software to resize the image.
Use good quality and clear images. These are more likely to be found and clicked on, than blurry or unfocused photographs.
Get crafty with your images, like you have with clickbait titles. What would want to make you click on an image and find out more?
Use more than one photograph
Google is suggesting that we need to have content-rich web pages and blog posts. It is recommended to have around 500 words, if not more, per page along with 4 to 5 images. This is not always possible, but the additional images will make the content easier to find as well as breaking up the page for the reader.
There are no set rules when it comes to blog photography or any photography for that matter. It is a creative skill that everyone has their own flare with and if we were all the same then how boring would that be? Do not feel you have to copy everyone else and remember that not every image has to be a flat lay!