Marketing Series: How to create an Instagram Stories Style Guide

No matter how dedicated you are to running your company’s Instagram account, you can not be there all of the time.  There will be times when you are on holiday, away from Wi-Fi, or just simply are unable to post.  There are even times when it is difficult to post for your personal or blog profiles.

If you can pass responsibility over to another team member, or are looking to get some consistent brand identity to your page, an Instagram Story Style Guide will help you with this.

Instagram on phone by a laptop

Spice World – Is rum the new gin?

Spiced rums have gained popularity over the past few years with more variants being available on the high street and in bars and restaurants, but what is it about the spirit that appeals to consumers and how does it compare to other types of rum?

A quick history of spiced rum

The first distillation of rum took place on the sugarcane plantations of the Caribbean in the 17th Century.  Plantation slaves first discovered that molasses, a by-product of the sugar refining process, fermented into alcohol.  Soon blends, spices and fruits were added, using the best of the Caribbean flavours.

Rum and Fizz
Peaky Blinder Black Spiced Rum. Picture courtesy of Rum and Fizz in Cardiff

Who celebrates Christmas in July?

Me that’s who! The last couple of years, one of the highlights in my social calendar has been attending a Christmas in July event. I love celebrating the festive season, in my summer clothes, while digging into a Christmas in July menu, with festive drinks and entertainment. This year the venue was at Steinbeck and Shaw and PRYZM Cardiff, who got to showcase that they are more than just a nightclub.

Christams in July Pryzm Cardiff 2019
Christmas in July – tables set up in the main room in PRYZM Cardiff

Cardiff Series: Flat Holm Island – Guns, Gulls, Germs and Getaways

Flat Holm or Ynys Echni (its Welsh name) is a little island, just 4 miles off the coast of Cardiff is rich in wildlife and has masses of history. It is the most southerly point in Wales, and the sea in between Flat Holm and neighbouring island Steep Holm is the border between England and Wales. It is only 500 metres across, and is an essential site for scientific interest and is a nature reserve. Its history is fascinating; from Viking raiders, a Victorian fortification to becoming the first line of defence, protecting Cardiff, Penarth, Barry and Newport during the Second World War.

It was on my list of ’30 things to do before I’m 30′ and at 35 I still have not made the short trip across the waters. Having sat through an interesting talk on the island last week, it has re-ignited and inspired me to take the short voyage.

Flat Holm
Image courtesy of Visit Cardiff