Marketing Series: How to successfully promote your business on social media

Whether you are a small business or a larger organisation, looking for ways to trim budges whilst boosting the bottom line are always front of mind.  The ever-changing world of digital marketing, offers many different ways to promote your business that will not require a significant financial investment, however, it may impact on your time.  Having simple tools in place, and established platforms, will allow you opportunities to speak to your clients and increase awareness or revenue streams.

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Marketing Series: Your blog – what to include in Your Business Portfolio

Some blog as a hobby, or a way to express their thoughts and feelings in a safe place.  For some however it does become a source of income, so it is important to have a solid brand and business concept for approaching companies or when being contacted directly.

My blog is what I enjoy doing in my spare time, but I have been lucky enough to have been paid to write articles or given other thank you’s.  For my day job I work in marketing for a brand and am often approached by bloggers.  So many of these requests are lacklustre or unprofessional, so I thought I would put together some things to consider which will help showcase your abilities and services and build creditability and a persuasive business portfolio.

Does high school education really matter?

Does high school education really matter?  Surely you can be anything you want to be?

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So I attended Whitchurch High School.  There has been a lot of coverage over the last few weeks focusing on the highly successful sportsmen that have studied there, namely Sam Warburton, Gareth Bale and now Tour de France winner Geraint Thomas.

I will not take their achievements away from them, they have all worked extremely hard to get to where they are today, however, it does annoy me that other successful ex-students are never mentioned.  There are business owners and entrepreneurs, and those at the top of their professions including chef’s, engineers, photographers, scientists, doctors, nurses, civil servants, lawyers, creatives and so many, many more.

Vintage for Victory Festival in Cardiff

With an era-inspired pin curl in my hair, bright red lips and a naval uniform style dress; I headed to Library Gardens in Whitchurch, Cardiff to the Vintage for Victory weekend festival ready for a trip down memory lane.

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The throwback event is in its third year and celebrates all that is great from the 40’s to 60’s.  Plus 10% of all ticket sales are donated to Cancer Research Wales – one of the leading cancer charities in the country and who are based at Velindre Hospital behind the gardens.